They say that 2019 is the “year of video” and Pinterest is encouraging business accounts to post video pins. But like Hollee from a few weeks ago, you may have no idea where to even start…
Don’t you worry! I’ve got a couple tricks up my sleeve, and I’d like to share them with you so we can win at Pinterest together.
The best part of all this? You can make them for FREE!
Let’s talk about how you can make your own stunning vertical video pins right now…
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What You’ll Need For This Tutorial:
First things first, you’re gonna need a couple of tools to get started.
- DaVinci Resolve 15 is the software we’ll use to make the pins, and you only need the free version. Start downloading it now, so it’s ready to go by the time you finish this article.
- Canva – You’ll want to create a section of text for your pin to inform the reader what the pin is about. I recommend using Canva or even Photoshop to make the design and then drop it in the video.
- Stock Video – You can get free videos from Pixabay.com, or you can sign up for a membership with Envato Elements to get unlimited video downloads (this option does cost money, but you’ll have way more options to choose from). Or… you could just use your own videos.
How To Create Stunning Video Pins
Step 1: make a fancy text section in Canva
The first thing you’ll want to do is create the text section. For this tutorial, we are going to be putting it in the center of the pin, with videos on top and bottom of it.
I made mine on a 1024 X 512 “Twitter Post” sized document.
Step 2: Download Stock Video Content
It’s crucial that you use royalty-free videos or videos you own the rights to for your pins. Pixabay.com has a great selection of free videos you can use if you don’t have your own video content.
You don’t need to go with the biggest resolution, but a mid-range resolution would be perfect. The optimal pin size is 600 x 900, so I’d try to go with a width of 600ish.
Step 3: Pop it all into DaVinci Resolve
Under the file menu, you’ll find an option to import media.
Import the video files and image you created in Canva.
Step 4: Drag Media to the timeline
Click on the media, one-by-one, and drag them to the timeline at the bottom of the workspace.
Make sure to turn off the video sound by toggling the “Clip Volume” button for each video. You’ll have to click each video, one-by-one, to get the option screen on the side.
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Step 5: Resize The Video For Pinterest
Click the gear icon in the lower right corner to open up the Project Settings screen. Set the Timeline resolution to “Custom” and resize it to 600 X 900 pixels, which is the optimal pin size for Pinterest.
Step 6: position media
Click each piece of media, one-by-one, and drag it into position.
Make sure that each piece of media has the same length on the timeline to prevent them from disappearing.
Press the play button to see the final result before rendering the video.
Step 7: Render the final Video
Click the “deliver” button (rocket ship icon) on the bottom right side of the workspace to start the rendering process.
In the options window, on the left side of the screen, make sure you change the video format to MP4. Also, make sure to un-check “Export Audio” on the Audio screen.
Now you just need to add the file to the render queue, and then start render.
The final result is breathtaking:
Let’s recap the exact steps taken:
- Make A Fancy Text Box
You’ll need a text box to show the user what the pin is about. You can make this in Canva or Photoshop.
- Download Stock Video
Get free video from Pixabay.com or get a subscription to Envato Elements for unlimited video downloads.
- Add Media To DaVinci Resolve 15
Create a new project with the free version of DaVinci Resolve and import your media.
- Drag Media to Timeline
- Resize Video
600 x 900 pixels is the optimum pin size, so resize your video to those dimensions.
- Position Media In The Video Pin
Click your media and drag it where you want it to be on the pin.
- Render The Final Video
Voila! You’re done!
Wan’t More? Here’s video footage of how it’s done…
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We Can’t Forget Canva
The second method isn’t 100% free forever, because it requires Canva For Work (the pro version) to save your animations. However, it’s still quite affordable at $12.95 per month, and you even get a free 30-day trial.
On to the good stuff…
A little-known secret of Canva is that they are “experimenting” with the ability to animate your designs into MP4’s or animated GIFs. It’s INCREDIBLY easy to do, and even though it isn’t nearly as fancy as the first option, it still adds a little oomph to your design.
Step 1: Create Your Pin Design
Create a pin precisely like you always do (I recommend using Canva 2.0 for animations). If you need some inspiration, check out my premade Canva pin templates, perfectly optimized for Pinterest.
Step 2: Animate That Sucker
Canva video pins
When your design is finalized, click the dropdown arrow on the “Download” button, in the top right corner of your workspace.
Navigate down to the “Animation (MP4/GIF)” option.
When you click this option, it will give you a few different animation options. Remember that this is still “experimental” and will probably be more powerful in the future.
For now, play around with the options, until you find one that gives your design the most “pop.”
You can post both MP4’s and animated GIFs to Pinterest, but I’d recommend starting with an MP4 since that’s what they’re pushing. Of course, you should always test what option works best for your website.
Adding Video Pins to Pinterest
The easiest way to add the pins to Pinterest is to add them directly to the Pinterest website and add a link to your website.
BAM! Now you stand out from your competition.
The Downside to Video Pins 😫
I do want to note that Tailwind is unable to process video pins and animated GIFs at the time of writing this post (although I’m sure it’ll happen in the near future). You can schedule them with Tailwind, but they won’t be animated.
Here’s my work-around:
- Create a private board called “animated pin scheduler” or whatever you want it to be.
- You always want to save the pin to the most relevant board first. Once you’ve done that, save it to your private board to keep track of it.
- Use a notebook or planner to keep track of what boards you’ve saved it to, and save it to a new board every day.
I know it’s a total pain in the bum after being so spoiled with Tailwind‘s super easy process, but for now, it’s the only option we have. BUT!!!! Tailwind is in beta testing for video pin scheduling!
YOUR TURN: Did you learn something cool about creating vertical video pins? Do you have any other ideas we should add to this list? Drop your comments below!
Don’t forget to pin this article to your Pinterest Marketing or Social Media Marketing board!